Julie George is one of the most recognized and influential voices in the global Short-Term Rental (STR) industry. She is the bestselling author of Million Dollar Host and Hospitable Hosts, and has inspired thousands of hosts across the globe to transform their STR businesses and build a life by design.

She scaled her Airbnb property management company to more than 130 in under three years, generating over $8 million in revenue before successfully exiting the business. Julie’s story and strategic framework have become a blueprint for entrepreneurs who want to grow and profit without owning real estate themselves.

Today, Julie speaks on stages worldwide, sharing her expertise in sales, scaling, operations, mindset, and brand-building for STR operators. She has been featured on top industry podcasts, in global media, and regularly serves as a judge for the international Shortyz Awards—the most prestigious industry recognition in the short-term rental sector.

Beyond her books and speaking, Julie is an investor, advisor, and partner to several hospitality technology companies shaping the future of the industry. She brings a unique blend of sharp strategy, contagious energy, and relatable lived experience—making her a favourite among conference organizers, media outlets, and audiences alike.

Julie now leads the Million Dollar Host Mastermind, the #1 global community for ambitious STR operators. Inside the mastermind, she mentors hosts in strategic growth, revenue optimization, leadership, branding, scaling systems, and expanding their partnerships. But more importantly, she brings connection, community, accountability, and heart to an industry that’s often lonely at the top.

While her accomplishments are impressive, Julie’s true gift is her ability to empower others. She is the champion, connector, and coach who reminds hosts that this business isn’t just about properties—it’s about the life it can create. And she’s on a mission to help hosts around the world build businesses—and lifestyles—they’re proud of.